DESIGN ON A DIME (BIG LOTS!)

Our objective for Big Lots! was to create an integration on a successful program within their demographics. IP targeted the long-running, successful series Design on a Dime on HGTV.

The exposures included:

- Shopping at location for items to be integrated later into the
  designer’s floor plan
- Location beauty shots
- Full logo exposures
- Inclusion in the closing credits