PROMOTIONS
ICE AGE: DAWN OF THE DINOSAURS (VOLVO)
OBJECTIVE:
Tie-in with summer tent pole film franchise to increase brand awareness and sales velocity.
STRATEGY:
National television, major retail and online campaign @ iceagecandy.com
RESULTS:
Walmart retail sales jumped
• Baby Bottle Pops up 40% from same time in previous year
• Push Pop Sliders experienced highest sales week since brand launched in August 2008
Cartoon Network online media campaign: Overall, the CTR for all Clickable Units on CartoonNetwork.com was 3.19%, one of the strongest percentages for any campaign to date on Cartoon Network
• Custom Superstitial on the Games Homepage finished with a CTR of 10.81%, more than double the average CTR of 5% for Superstitials on CartoonNetwork.com
• Custom Expandable delivered a CTR of 1.24%, more than 4x the average CTR of .29% for all display units
• CTR for all video placements was 1.50%, nearly 4x the average CTR of .39% for all video placements
During the promotional period, iceagecandy.com experienced:
•1,641,710 total visits
•925,000 absolute unique visits |
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• An average visit time of 07:49 on the site
• Total games played: 6,096,925 |
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