THE RECRUIT (TUTIMA INSTRUMENT WATCHES)

OBJECTIVE:
Secure onscreen watch placement with male superstar in feature film with strong male audience demos, broadening brand awareness for Tutima.

STRATEGY:
The promotion included a sweepstakes, an international in-store POS display in fine jewelry stores and a national print ad campaign featured in 27 national magazines including Vanity Fair, InStyle, Business Week, Esquire, Sports Illustrated.

The DVD release opportunity was also capitalized upon with an on-pack sticker and an in-pack coupon for 20% off a new Tutima Fine Chronograph.

RESULTS:
Promotion was included in prestigious NY Times Sunday Watch Supplement as a notable feature film tie-in for the year, creating millions of additional impressions!

Global campaign was a resounding success with domestic and international dealers, increasing store traffic and boosting sales. Tutima’s new goal was to partner with another big male-oriented action film, which lead to XXX2.