TRANSFORMERS - DARK OF THE MOON (TOPPS)

OBJECTIVE:
Align the brand with a blockbuster franchise to increase awareness and sales velocity.

STRATEGY:
TV, digital, social media, retail, Victory is Sweet Game on candymania.com

RESULTS:
• During the campaign, there were more than 1.3 million unique visitors
• The average time spent on site was 12 minutes
• A total of 11 million page views