Blue Smoke
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Linda Swick

FOUNDER AND CEO

 

Linda Swick is an industry veteran in Entertainment Marketing and has worked in many facets of the business including casting, talent management, and production. In 1989, Linda established International Promotions. Under her leadership and client-first approach, International Promotions has partnered with several Fortune 500 clients including Unilever, Motorola, Constellation Brands, Volvo, Proctor & Gamble, JP Morgan Chase, GlaxoSmithKline, McLaren Automotive, and The Kraft Heinz Company.

Her longstanding alliances with Hollywood influencers, along with her strategic vision, have enabled the IP Team to execute award-winning campaigns and exceptional brand integrations in iconic franchises like The Marvel Cinematic Universe, Jurassic Park, DC’s The Dark Knight trilogy, MGM’s James Bond, Fast and Furious, Transformers, and Mission: Impossible; Academy Award Winners and Nominees like La La Land, Ford v Ferrari, In the Heights, and Being the Ricardos; and timeless classics like Forrest Gump and The Shawshank Redemption.

Throughout the years, Linda and her team have garnered billions of pop culture impressions for IP clients in hit television properties - among them, Euphoria, Billions, Succession, Black-ish, This Is Us, Curb Your Enthusiasm, Parks and Rec, Cheers, Seinfeld, ER, Law & Order, NCIS, and The Big Bang Theory. These executions have commanded impressive ROIs and have led to an unprecedented level of IP client satisfaction and retention.

Under Linda’s guidance, IP has also spearheaded innovative and disruptive promotional tie-in campaigns between her client brands and major media titles. These collaborations include Volvo/Twilight franchise (Lionsgate), Volvo/Tomb Raider (WarnerBros), The Bazooka Companies/Minions (Universal), and Seventh Generation/The Lorax (Universal).

Linda has been featured in Variety, Ad Age, the Wall Street Journal, Brandweek, Madison & Vine and has appeared on NPR and AFM, as well as numerous other entertainment industry panels and conferences. She received her degree from the University of Southern California and resides with her family in La Cañada, CA.

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