International Promotions recently confirmed an excellent placement for Popchips in the emotional season finale of the Netflix drama series The Waterfront. The beloved snack brand appears in a key scene during the episode “Lost at Sea” (Season 1, Episode 8), where a bag of Popchips is clearly visible in a hospital vending machine during a heartfelt conversation between Harlan and Belle. The placement earned strong visibility and has already garnered over 11 million impressions with more to come.
The moment unfolds in a tense hospital waiting area as Harlan and Belle process the aftermath of a dramatic turn in the storyline. The nearby vending machine, stocked with Popchips, provides a relatable backdrop that grounds the scene in authenticity. With its natural integration and emotional context, the placement subtly aligns the brand with themes of resilience, connection, and comfort.
This is a great example of how smart product placement can enhance a show’s realism while introducing brands to broad, engaged audiences. Want to see your product featured in today’s most watched shows? Reach out to International Promotions to learn how we create meaningful, high impact placements that leave a lasting impression.