Placement of the Week: Seventh Generation x CBS’s Big Brother

International Promotions is proud to highlight an excellent placement for Seventh Generation in the CBS reality hit Big Brother. In Season 27, Episode 24, the brand makes multiple strong appearances that align perfectly with the show’s everyday household environment.

As a few houseguests chat in the gym, a container of Seventh Generation Disinfecting Wipes is clearly visible on a nearby shelf. Later, during a heated kitchen disagreement, a bottle of Seventh Generation All Purpose Cleaner takes the spotlight on the counter. These authentic background details enhance the realism of the show while keeping the brand naturally top of mind.

With more than 4 million impressions and growing, these placements demonstrate how everyday products can still stand out on screen in relatable and memorable ways! Want to see how we can help your brand shine on screen? Let International Promotions help you clean up with your next placement.