International Promotions just confirmed an excellent hands-on placement for our client WD-40 in the Amazon Prime drama series Ballard. In Season 1, Episode 4, “Landmines,” the iconic household brand makes a subtle yet effective appearance that adds authenticity to a key investigative scene. As Rawls inspects a home tied to an ongoing case, a WD-40 Smart Straw Spray Can is clearly visible on a nearby shelf.
With over 8.4 million impressions and counting, this natural placement reinforces WD-40’s identity as a trusted, practical tool. Its presence blends seamlessly into the world of a grounded crime drama, contributing to the realism of the scene while catching the eye of viewers who recognize the brand’s everyday value. Intentional moments like this can help anchor a show’s tone while increasing brand visibility in an organic way.
Ballard, a spin-off of the acclaimed series Bosch, brings character-driven storytelling to a loyal streaming audience. At International Promotions, we understand how to weave brands into these moments with authenticity and purpose. Ready to break into the scene with smart, cinematic exposure? Let us help you turn your product into a story worthy moment.