International Promotions just confirmed an excellent hands-on placement for our client Ben & Jerry’s in the Amazon Prime drama series Ballard. In Season 1, Episode 5, “What’s Done in the Dark,” the iconic ice cream brand makes a memorable appearance that adds flavor to a key character moment.
As Anthony arrives at a motel room to meet his colleagues, he pulls a pint of Ben & Jerry’s Chunky Monkey from a paper bag and hands it to a colleague, who happily exclaims, “Chunky Monkey!” This fun and relatable moment gives the pint strong hands-on exposure while reinforcing the brand’s identity as a go-to treat worth celebrating.
With over 8 million impressions and more to come, this placement highlights how Ben & Jerry’s can naturally sweeten dramatic scenes and connect with viewers on a personal level. At International Promotions, we specialize in crafting seamless product integrations that drive visibility, spark recognition, and bring real-world brands into meaningful screen moments.