International Promotions recently confirmed an excellent hands on placement for our client Ben & Jerry’s in FX’s long-running hit series, American Horror Story. In a memorable moment from the episode “Vanishing Sister” (Season 12, Episode 4), the character Anna enters her kitchen, heads to the freezer, and pulls out a pint of Ben & Jerry’s Lights! Caramel! Action!. She then proceeds to indulge in the entire pint, giving the brand strong visual presence and emotional connection in a scene that’s both intimate and relatable.
This placement introduces Ben & Jerry’s to a loyal, captivated audience in a fresh and flavorful way. Whether featured in chilling dramas, feel-good comedies, or Hollywood blockbusters, smart product placement helps brands tap into the cultural moment and engage with viewers organically. At International Promotions, we specialize in seamlessly integrating real-world brands into compelling TV and film moments. Our expertise in securing meaningful placements helps elevate visibility, build emotional resonance, and drive real consumer impact.