Placement of the Week: Corona Extra x HBO Max’s Heated Rivalry

International Promotions just confirmed an Excellent Hands-On Placement for Corona Extra in the viral HBO Max drama series Heated Rivalry.

In the episode “I’ll Believe in Anything,” Ilya and Shane unwind at a hotel ahead of their All-Star Game. As the two relax and connect, they are both seen drinking directly from Corona Extra bottles, creating a natural and authentic moment that feels perfectly woven into the scene.

The Corona Extra bottles remain onscreen for nearly three minutes, delivering extended hands-on exposure during a key character-driven moment. The relaxed setting and casual interaction make the brand presence feel effortless while maintaining strong visual impact.

Interested in placing your brand into a viral series like this? International Promotions is ready to help!