International Promotions recently secured a high-octane placement for Corona Extra in Universal Pictures’ action blockbuster Fast X. Known for its iconic family barbecues and adrenaline-filled storytelling, Fast X provided the perfect setting for multiple hands-on and highly visible Corona Extra moments. Altogether, the brand received over two minutes of screen time across several key scenes!
Throughout the film, bottles of Corona Extra appear during key character moments, including a heartfelt conversation in Dom’s garage and a high-energy strategy session with the team as they prepare for their mission in Rome. One of the most memorable scenes takes place at the family barbecue, where Corona Extra bottles are prominently featured on the table and in the hands of multiple characters. The consistent hands-on interaction and logo visibility throughout the film reinforces the brand’s authentic place within the Fast universe.
This placement is a strong example of how product integration can elevate storytelling while amplifying brand identity. By appearing in scenes that highlight themes of loyalty, family, and connection, Corona Extra cements itself as a natural fit within one of film’s most beloved franchises. Interested in putting your brand in the spotlight? International Promotions is ready to deliver impactful, cinematic placements that leave a lasting impression.
