Placement of the Week: Modelo Especial x HBO Max’s Euphoria

International Promotions is excited to share an Excellent Placement for Modelo Especial in the season premiere of HBO Max’s hit drama series Euphoria!

In the episode “Ándale” (season 3, episode 1), Rue enters a club and a bright neon Modelo Especial sign is prominently featured on the wall. The sign stands out within the scene, delivering strong and visually striking brand exposure that fits seamlessly into the nightlife setting.

This placement has already generated more than 23.7 million impressions, with continued exposure as audiences stream the new season.

Want your brand featured in high impact moments that audiences cannot look away from? Reach out to International Promotions and let us secure placements like this for you!