Placement of the Week: Modelo x Brothers

Placement of Modelo in X Brothers

In Amazon Prime’s Brothers, brothers Moke (Josh Brolin [Dune: Part Two]) and Jady (Peter Dinklage [Game Of Thrones, Wicked]) reconnect with their estranged mother, Cath (Glenn Close [Hillbilly Elegy, 101 Dalmatians]), at a homey little bar. As Moke takes a shot, an entire tap handle of America’s best-selling beer, Modelo Especial, is visible next to him. For 15 seconds, the blue Model Especial lettering is crisply readable against the white tap handle thanks to the neon glow illuminating the bar. As Moke finishes his drink, Cath drums on the table and Jady pumps his arms in celebration creating a kinetic moment that associates Modelo Especial with feelings of joy and belonging.

If you’d like your product or brand associated with similar feelings by way of Hollywood’s biggest films and stars, let us know and we’ll start a conversation to tailor a product placement program to your needs and budget!