International Promotions recently secured excellent hands-on placements for our clients Pacifico and Modelo Especial in the hit Netflix film The Life List. The beer brands are subtly and effectively integrated into a key character-driven scene, where Alex sits down with her biological father Johnny for the first time. As they talk, Johnny drinks a Pacifico while Brad, Alex’s lawyer and love interest, enjoys a Modelo at the table nearby, bringing a natural, relatable touch to the emotional moment and placing both brands front and center in a relaxed, conversational setting.
Currently trending in Netflix’s Top 10 and with over 250 million impressions and counting, The Life List offers incredible visibility to a wide, engaged audience. Strategic placements like these help brands connect with viewers on a personal level whether it’s during heartfelt scenes, celebratory moments, or everyday interactions. If you’re interested in product placement and looking to feature your product in today’s most watched content, International Promotions is here to make it happen.
