International Promotions just confirmed an excellent hands-on placement for our client Pacifico in the Amazon Prime original drama Ballard. In Season 1, Episode 1, “Library of Lost Souls,” the Pacifico brand makes a memorable appearance in an emotional, character-driven scene.
As Ballard sits down to catch up with her grandmother Tutu, the two are seen enjoying Pacifico bottles in a quiet, heartfelt moment at home. Later, Ballard sips from a bottle on the back patio, reinforcing the brand’s presence with additional screen time and emotional resonance. The hands-on exposure feels authentic, intimate, and true to the tone of the series.
With over 8.4 million impressions and growing, this placement brings Pacifico into the heart of a powerful family drama while reaching a loyal and engaged audience. Curious what a screen moment like this could do for your brand? Let International Promotions show you what’s possible.