International Promotions is excited to share an Excellent Placement for Seventh Generation in CBS’ hit reality series Big Brother!
In the kitchen, Survivor icon Dee Valladares reacts to the results of the Veto Ceremony while standing beside a container of Seventh Generation Disinfectant Wipes, giving the product great visibility during the conversation.
Later, the product gets another strong moment when Angela Murray wipes down the kitchen counter while standing next to the Seventh Generation Disinfectant Wipes. The container remains clearly visible, giving the Seventh Generation logo excellent exposure in a setting that feels completely natural for the brand.
Since a variety of Seventh Generation products appear several times in the Big Brother house, the brand becomes a natural part of the house and stays visible during important moments.
This placement has already generated more than 6.75 million impressions, with more to come!
Want your brand naturally integrated into the shows audiences are watching and talking about? Reach out to International Promotions and let us secure placements like this for you.