International Promotions just secured an excellent hands-on placement for Velveeta in Revry’s popular dramedy series Unconventional. In Season 1 Episode 6 “Eggplant,” as Carolyn prepares Christmas dinner, the iconic packaging is prominently displayed on the counter. Moments later, she cooks and serves a spoonful to her son, Noah, reinforcing the brand’s role in everyday family moments. This natural multi-moment showcase has already generated over 700,000 impressions.
The placement’s strength comes from its perfect alignment with the show’s authentic family dynamics, making Velveeta an organic part of the storytelling while ensuring clear brand exposure. As Unconventional continues to grow its audience, these strategic integrations demonstrate how products can become meaningful elements of cultural moments.
You can see this standout placement by streaming Unconventional on Revry today. Contact International Promotions to explore how we can create similarly authentic and effective brand integrations for your products. Our team specializes in crafting placements that resonate with audiences while delivering measurable results.