Placement of the Week: WD-40 x NBC’s Chicago P.D.

International Promotions is excited to share an Excellent Placement for WD-40 in NBC’s long running crime drama, Chicago P.D!

In the episode “On the Way” (season 13, episode 11), Officer Kevin Atwater and Lolo enter a mechanic’s shop during their investigation. As they walk inside, a WD-40 sign and multiple WD-40 multi use cans are clearly visible on display near the entrance, delivering strong and natural logo exposure within the scene.

This placement has already generated more than 1.29 million impressions, with more to come as viewers continue to tune in on NBC and Peacock. The brand’s presence feels authentic to the environment and seamlessly fits the real world setting of the show.

Want your product to appear in moments that feel real and memorable to audiences? Reach out to International Promotions and let us secure placements like this for your brand!