International Promotions has secured a first-time placement for our client WD-40 in the trailer for Season 2 of Netflix’s hit comedy Tires, premiering June 5. In the trailer, two WD-40 Precision Pen Pro displays are prominently featured on the tire shop’s front desk as Will and Shane meet their new interns. Later, during a heartfelt conversation between Cal and Shane, a bottle of WD-40 Specialist Degreaser and Cleaner Spray receives prime visibility on a nearby workbench.
With 100K+ YouTube impressions in just 9 hours, this organic integration reinforces WD-40 as an auto shop essential while reaching the show’s engaged audience. The placement gained extra momentum when Netflix’s TUDUM highlighted one of the WD-40 scenes, which the brand later shared on Instagram with the caption: “Tires Season 2 just dropped on Netflix, and look what we spotted in the shop 👀 Valley Forge Automotive Center stays stocked with the good stuff.” This cross-platform visibility amplifies the impact, blending entertainment with authentic brand storytelling.
From trailer placements to social media buzz, WD-40’s seamless integration in Tires showcases how strategic product placement can captivate audiences. Season 2 premieres June 5 on Netflix. To explore custom brand integrations tailored to your goals, connect with the experts at International Promotions.