Even months after release, the impact of a strong product placement continues to grow. Views keep increasing, shares are ongoing, and the brand remains part of the cultural conversation. This is the strength of well-executed product placement. It’s not just a one-time boost, it’s a long-term investment that keeps working across platforms. Whether through streaming, social media, film, or cable, placements live on and gain traction with new audiences as content continues to circulate.
International Promotions is proud to spotlight this in action through Tate McRae’s hit music video, “Two Hands,” which features a bold orange McLaren 750S. The video debuted on November 14, 2024, quickly reaching the Top 10 on YouTube’s Trending Music list and pulling in over 1.5 million views within the first 24 hours. Since then, it has continued to build momentum, now surpassing 13 million views and still climbing.
The McLaren stands out from the moment Tate pulls out of her garage, later becoming the centerpiece of a full dance sequence. This striking placement lit up social media. On Instagram, Tate’s post featuring the McLaren earned nearly half a million Likes and now has over 10 million views. On TikTok, clips of the car drove more than 22.5 million views, while McLaren’s own channel gained 135,000 new followers in just two days.
