International Promotions is excited to share an Excellent Hands-On Placement for Ben & Jerry’s in the Paramount+ mystery series Diarra From Detroit!
In “A Tale of Two Plays” (season 2, episode 6), Diarra and her friends are busy coming up with a plan to recover a stolen treasure, but they still make time to enjoy some ice cream. As they work through their plan, they have Ben & Jerry’s Mini Cups, giving the brand excellent hands-on exposure.
The Ben & Jerry’s logo is clearly visible throughout the scene. This placement has already generated more than 1.89 million impressions, with more to come!
If you want your brand to be front and center in a film and television show, reach out to International Promotions and let us secure placements like this for you!