Placement of the Week: Corona Extra x Amazon MGM’s Crime 101

International Promotions is excited to share an Excellent Placement for Corona Extra in the Amazon MGM crime drama Crime 101, now streaming on Amazon Prime Video!

Set against the backdrop of Los Angeles, Crime 101 follows a high stakes pursuit between a master jewel thief, a determined detective, and unexpected players caught in between. Since moving to Amazon Prime Video, the film has quickly climbed to the number two streamed movie and has already achieved an estimated 230+ million impressions.

In a standout action sequence, Mike chases rival thief Ormon through a convenience store. As the confrontation escalates, cases of Corona Extra are prominently displayed next to the action, delivering 15 seconds of excellent logo exposure during the fight. The intensity continues as a Corona Extra neon sign appears above the aisle, adding another 5 seconds of strong visibility as the scene unfolds.

These placements are seamlessly woven into a fast paced, high tension moment, giving Corona Extra bold and memorable exposure at the center of the action.

Want your brand featured in scenes that audiences cannot take their eyes off of? Reach out to International Promotions and let us secure placements like this for you!