International Promotions is excited to share an Excellent Hands-On Placement for Pacifico in the new Netflix comedy series The Hawk!
In the episode “The Code” (season 1, episode 8), Lonnie chats with former NBA player Baron Davis outside of his RV when Baron’s wife hands him a bottle of Pacifico. Baron’s wife is also seen holding a Pacifico six pack, with the logo clearly visible, creating an authentic hands-on moment for the brand.
Later in the episode, Lonnie’s caddy, Sam, arrives and walks past another Pacifico bottle, giving the brand additional on screen exposure. Together, these moments create multiple authentic integrations within the series.
This placement has already generated more than 19.5 million impressions, with more to come as audiences continue streaming The Hawk on Netflix.
Want your brand featured in today’s biggest streaming series? Reach out to International Promotions and let us secure placements like this for you!
