International Promotions proudly delivered a cinematic win for Corona Extra in Sony Pictures’ action-packed blockbuster Bullet Train. During a striking flashback scene introducing The Wolf, a Corona Extra bottle gets the spotlight alongside cartel leader El Saguaro. The bottle receives 5 seconds of excellent hands-on exposure and logo visibility as The Wolf sits at a table with the cartel leaders, making the product feel like a natural part of the story’s gritty setting.
Later in the film, the same memory is replayed a second time, giving Corona Extra a total of 10 seconds of exposure. The natural presence of the product within the scene adds authenticity to the environment, while the close-up interaction ensures it’s not just seen, but remembered. With over 227.6 million impressions, the placement brings the brand into a stylish, high-stakes world of vengeance, action, and unforgettable characters.
By seamlessly pairing a globally recognized beverage with one of the movie’s most intense moments, this placement reinforces Corona Extra’s cultural relevance and connects with audiences on a massive scale. At International Promotions, we specialize in powerful product integrations that leave a lasting impression. Let’s talk about how we can make your brand part of the story.
